Upstream - The Newsletter of Incentive FM Group

Using Social Media

@IncentiveFM – We are social…follow us on twitter

Social media, when used strategically over time, is arguably the most powerful form of marketing and market research the world has ever seen. When used correctly, it is a great tool for intelligent marketing towards smart people. Brands and service providers like us can build very good relationships with customers and ‘fans’.

The art with social media, especially in the FM industry which is fairly unsexy to say the least, is we believe, to involve the right people, so the right debates can be had.

Social media has changed the pace, scale, and cost of communication. You can send more messages to more people, more quickly and more cheaply, than ever in history. Social media, especially twitter and Facebook allow us to show customers that we are on the ball, that we can be trusted and that we know our stuff.

The biggest factor that kills business conversions is lack of trust and belief. Social media gives an awesomely efficient, cheap, and effective way to build that trust — provided, of course, that we are as good as we should be to begin with. (Social media also does a fantastic job of exposing lousy service, poor practices, and bad products, accordingly it needs to be used with care as well as creativity.)

We now have 750 followers on twitter and some of our recent supporting infographic material is seen here following a recent retail service delivery campaign.

Why not follow us?